Ray Greyling | Online Marketing Mentor
Teaching Online Marketing
Facebook marketing depends on increasing your presence by getting “liked”, but how do you get more likes on Facebook? Integrating Facebook into your marketing strategy will allow you to potentially reach millions of people from all over the world. I say “potentially reach” because if you don’t do it properly all your effort and hard [...]
Lead Generation Techniques used by online marketers are different from those used in offline marketing. When generating leads offline a marketer will make direct contact with their target market either through face to face meetings, direct mailings, presentations and phone calls. In online marketing the marketer works at generating useful content that attracts the attention [...]
Micro-blogging is a Social Media tool that combines elements of blogging with instant messaging. The clear leader in the micro-blogging field is Twitter with over 1 million users. There are other notable micro-blogging players include Pownce and Jaiku, which offer various different features, but for the purposes of this post I’ll focus on the Twitter [...]
The biggest mistake you can make online (especially on Social Media sites) is to blatantly advertise your product or service. Social Media is about networking and building relationships. People don’t want to be blasted with ads, they’re looking for information.
Social Media Marketing is an excellent strategy that can make your business more profitable even if you don’t have a website. As an Internet Marketing Consultant I often get asked ‘What is Social Media?’ and ‘How can I use Social Media in my business’. I order to answer these questions and to provide a source [...]
Small business owners are realising the importance of leveraging the power of social networking sites to help market their businesses. The problem a business owner with limited time and resources faces is where to start and how to make your Social Marketing efforts effective. John Jantsch at Duct Tape Marketing has written a nice article [...]
