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Archive for PPC

5 Online Marketing Advertising Techniques That Work

Posted by: admin | Comments (11)
Thursday, October 15th, 2009

What’s more these techniques work no matter what type of business you’re promoting.

Do you have your own “brick & mortar” business?

Are you doing MLM / Network marketing?

How about other products & services?

These five techniques WILL help you attract tons of leads into your business.
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Building your Online business can be a frustrating experience if you aren’t experienced or skilled in advertising.  Even if you are used to traditional (off-line) advertising techniques the Internet is a whole other animal. When I got involved in the online marketing profession, I didn’t know how to advertise or market at all, and as a result I struggled to achieve the level of success that I knew was possible online.

After years of trying various things I finally discovered that the proper use of some specific online marketing techniques was the key to that would allow me to accomplish my dreams.
I had a period of time where I was experimenting with different tactics.  Some of them worked, and continue to work today, and some of them I decided to never spend one ounce of energy on, ever again – and neither should you.
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Firstly, learn from my mistakes and let me share with you what you should NOT do.
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Don’t use ANY ‘Blackhat’  advertising tactics, ever.  The term ‘Black Hat’ refers to any attempt on the part of the marketer to ‘trick’ search engines or websites into thinking that you are something you’re not in an attempt to subversively generate traffic for your business.

This is not only irritating for the thousands of people who click on pages that are supposed to have one thing and have another, but it is frustrating as a marketer to constantly be changing your tactics. Search engines absolutely HATE “Blackhat” advertising and Will blacklist your business if you’re caught doing it.   Why do they hate it?  A search engine will only survive as long as it’s able to deliver relevant results on searches people are doing. Blackhat tactics results in search engines delivering irrlevant result. If this happens enough people will stop using the search engine company and it goes out of business. Also as a consumer it’s irritating when you can’t find relevant results to your searches.
A great example of ‘blackhat’ internet advertising is trying to ‘trick’ craigslist into accepting your home business ads in the Jobs section at craigslist.  Because there is so much subversive MLM advertising in the Jobs section at craigslist (MLM is not a job), it is a pain for even a legitimate company to post their ad to the Jobs section.  Plus, blackhat tactics never work for very long.
So what are some online advertising techniques that work?  Here I have listed some ‘White Hat’ SEO friendly online advertising techniques that can immediately help you in your business, listed in order of personal preference:

Read More→

Categories : Article Marketing, Blogging, MLM & Network Marketing, PPC, Social Networking, Video Marketing
Comments (11)

PPC Advertising Profitability Calculator

Posted by: admin | Comments (13)
Tuesday, August 18th, 2009

PPC-smlPay Per Click advertising, PPC, paid search engine marketing, sponsored search results or whatever you call it is still a great way of attracting targeted traffic to your website.

Internet Marketing is becoming more and more localized as customers are increasingly searching for products and services in their own geographic location.

When talking to people about PPC advertising I often have people say that it’s too expensive for the results they’re getting and that PPC doesn’t work! Granted, if not done correctly PPC can become expensive with limited or no results. On the other hand if done correctly PPC can be very effective and is more cost effective and produces better results than more traditional marketing strategies.

I’ve included a GREAT Profitability Calculator below that I use in my business, that’ll help you decide if PPC can be profitable in your particular situation. It’s also a great way to test different scenarios. Read More→

Categories : Lead Generation, PPC
Comments (13)

PPC – What is it?

Posted by: Ray | Comments (1)
Wednesday, October 8th, 2008

PPC or Pay Per Click Advertising is a great way to very quickly get visitors to your website. Within a few hours of starting your Advertising campaign you can be driving qualified traffic to your site, where other Internet Marketing strategies like Search Engine Optimization could take months to generate results.

Added advantages of PPC are that you can target a specific geographic area, advertise only on days or specific times that your target audience are looking for your products and services. You can also limit your daily advertising budget so there’s no surprises at the end of the month.

This is GREAT for testing new products, running promotions or targeting a new customer base.

Handled properly PPC Advertising is probably the most cost effective way to promote your business today. Compared to traditional marketing efforts like the Yellow Pages, Direct Mail, Newspaper Ads etc its cheaper, measurable and can be tweaked in an instant.

If not done right however you can spend a lot of money with limited results.

Read More→

Categories : Internet Marketing General, PPC, Uncategorized
Comments (1)

Don’t Waste Your Money on a Website!

Posted by: Ray | Comments (0)
Tuesday, August 26th, 2008

As a business person would you spend your whole budget developing marketing materials and then hide that material and not show it to anyone?

Unfortunately that’s what the majority of business owners do when it comes to the Internet. They spend a great deal of money developing a website but pay no attention to marketing it and getting it in front of their target audience. Unlike “The Field of Dreams” if you build it (a website) they won’t come!

If your idea is to put up a website, and then make no effort to ensure your target audience can find you, you’re wasting your money. The website becomes an expense rather than an asset.

Internet Marketing strategies like SEO, PPC, Email Marketing , Social Networking etc. can all be used to successfully market your business.

When the Internet started maybe 10 years ago it was O.K. to just have a website (unfortunately many people still think that). In today’s market having a website is only the first step. Once you have a website the challenge really begins, you need to start driving traffic to your website and then ensure that you can convert those visitors into customers.

Remember: You can have the best looking website on the Internet, but if your Target Audience can’t find you they’ll find your competition!

Categories : Internet Marketing General
Comments (0)

PPC Advertising Profitability Calculator

Posted by: Ray | Comments (1)
Monday, August 18th, 2008

Pay Per Click advertising, PPC, paid search engine marketing, sponsored search results or whatever you call it is still a great way of attracting targeted traffic to your website.

Internet Marketing is becoming more and more localized as customers are increasingly searching for products and services in their own geographic location.

When talking to people about PPC advertising I often have people say that it’s too expensive for the results they’re getting and that PPC doesn’t work! Granted, if not done correctly PPC can become expensive with limited or no results. On the other hand if done correctly PPC can be very effective and is more cost effective and produces better results than more traditional marketing strategies.

I’ve included a GREAT Profitability Calculator below that I use in my business, WSI, that’ll help you decide if PPC can be profitable in your particular situation. It’s also a great way to test different scenarios.

Read More→

Categories : Lead Generation, PPC
Comments (1)
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