SEO

Search Engine Optimization is not just about heavily populating you website with Keywords aimed at driving traffic searching for those keywords to your site. SEO is more about the relevancy of search results.

The first interaction a visitor has with your company is the SEO results of their search. The Title and Description of the results is what conveys the relevancy of their search.

If your online presence is designed to answer the questions your website visitors ask, you can not only expect higher Search Engine rankings but also better conversions, which is even more important than getting more traffic. The same applies to the keyword research. Ultimately, relevancy is the key and that is what a Search Engine now rates higher than any other parameter.

Given that ‘Title’ and ‘Description’ play a critical role in people clicking on the Search Engine Result Pages (SERPs), you would want to take utmost care in writing the content for these tags. Your SEO results are like Ads for your webpage.

Kapil Gupta discusses this in more detail in his article: SEO: Is it Marketing or Technology?

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