a
Three Ways of Thinking…

The first thing to clear up is what you’re selling – after all, it’s hard to sell something if you don’t understand what it is, right?

a
There are three different “products” you can focus on selling in your business.  (I know, I know, you have ’50 products’ or whatever – just hear me out).

a
The first product that you can market in your business is your actual, tangible (or intangible) company product.  This is the realm of more than 80% of MLM distributors – attempting to make sales by talking about how ‘exciting’ their new magic lotion is.  The term ‘magic lotion’ could be replaced with vitamins, pre-paid legal, travel, personal development, or whatever else you’re selling.

a
The unfortunate thing about focusing your Network Marketing Sales on your company product is that you probably aren’t having much success doing it.  Why? Because everyone else in your MLM business is doing exactly the same.

a
The second product you can be selling in your MLM business is your opportunity.  ‘Sell the Dream’ as they say in Amway.  The hardest thing to do in the whole world (although it does work, for that one guy we both heard about once) is to gather your friends into your home, pull out a white board, and convince them all they’re going to get rich by joining you in your business.

a
It would almost be easier to convince an elephant to become a bird…  Seriously – I’m not saying this is impossible, after all there’s plenty of examples of people who have become very successful using this aproach. You know what though?  It was a pain in the ass.

a
To learn how to build a business, step by step without pulling out your hair, fill in your name, email, and phone number below:

*IMPORTANT: Your free training will be sent to the email address you provide, so please double-check it for accuracy.

a
The FINAL thing you can sell in Network Marketing is…

a
(Are you ready?)

a
YOU.

a
I know, I know – you haven’t made the money yet – and all of your friends know you’re broke.  So what do you do?

a
Would it surprise you if I said that you are in fact an extraordinary person, and that there are thousands, if not hundreds of thousands of people who would join you in your business – if they just knew who you really are?

a
Would it be such a novel concept, if you could drop the idea forever that you have to promote your upline to be successful, and that you could for once in your life become the leader you’ve always sought to learn from?

a
Would it tear apart your world to learn that if you just accepted yourself as a magnificent piece of perfectly formed artwork – and that you can engage in promoting YOURSELF and YOUR BUSINESS and be free from the ridiculous notion that you need your MLM to be successful?

a
There is only one skill, one power, one attribute that you need to MASTER your business, MASTER your life, AND make Network Marketing Sales (business or product) LIKE CRAZY – and that is…

a
…To Master Your Self.

a
If you want to IMMEDIATELY learn the skills to promote YOURSELF online and start sponsoring 20-50 distributors each and every single month…Fill out the form below to receive my FREE training (and you’ll be BLOWN away). Enjoy:

*IMPORTANT: Your free training will be sent to the email address you provide, so please double-check it for accuracy.

a
SECURE & CONFIDENTIAL:  We respect your email privacy. We Hate Spam Too!  Any email you receive comes with an ‘unsubscribe’ link.

a

a

Do you have your own “brick & mortar” business?

Are you doing MLM / Network marketing?

How about other products & services?

These five techniques WILL help you attract tons of leads into your business.
a

Building your Online business can be a frustrating experience if you aren’t experienced or skilled in advertising.  Even if you are used to traditional (off-line) advertising techniques the Internet is a whole other animal. When I got involved in the online marketing profession, I didn’t know how to advertise or market at all, and as a result I struggled to achieve the level of success that I knew was possible online.

After years of trying various things I finally discovered that the proper use of some specific online marketing techniques was the key to that would allow me to accomplish my dreams.
I had a period of time where I was experimenting with different tactics.  Some of them worked, and continue to work today, and some of them I decided to never spend one ounce of energy on, ever again – and neither should you.
a

Firstly, learn from my mistakes and let me share with you what you should NOT do.
a

Don’t use ANY ‘Blackhat’  advertising tactics, ever.  The term ‘Black Hat’ refers to any attempt on the part of the marketer to ‘trick’ search engines or websites into thinking that you are something you’re not in an attempt to subversively generate traffic for your business.

This is not only irritating for the thousands of people who click on pages that are supposed to have one thing and have another, but it is frustrating as a marketer to constantly be changing your tactics. Search engines absolutely HATE “Blackhat” advertising and Will blacklist your business if you’re caught doing it.   Why do they hate it?  A search engine will only survive as long as it’s able to deliver relevant results on searches people are doing. Blackhat tactics results in search engines delivering irrlevant result. If this happens enough people will stop using the search engine company and it goes out of business. Also as a consumer it’s irritating when you can’t find relevant results to your searches.
A great example of ‘blackhat’ internet advertising is trying to ‘trick’ craigslist into accepting your home business ads in the Jobs section at craigslist.  Because there is so much subversive MLM advertising in the Jobs section at craigslist (MLM is not a job), it is a pain for even a legitimate company to post their ad to the Jobs section.  Plus, blackhat tactics never work for very long.
So what are some online advertising techniques that work?  Here I have listed some ‘White Hat’ SEO friendly online advertising techniques that can immediately help you in your business, listed in order of personal preference:

1.  Article Marketing – My absolute favorite way of marketing online is Article Marketing.  Using Article Marketing as your primary online advertising tactic will pay off big in the long run. The secret is you have to stick with it.

Approximately 25% of the people who read my articles click through to my website, and ALL of that traffic is FREE.  Not only is it free, but once you create traffic with article marketing, the traffic is permanently there.  (This article you’re reading is a great example).

Articles gradually increase natural search engine rankings (organic rankings) and increases the traffic to your website. This increase in ranking over time will get you found on the first page of Google for many of the search terms you’re using.  Try it.  You’ll love it if you love to write.

2.  Video Marketing – It’s hard to get a clear picture on exactly how much online traffic is directed towards video, but current estimates are anywhere around 30%-50% of ALL BANDWITH is video from services like YouTube, Viddler, and others.  People love watching video and it’s much easier for them to get your message via a video than for them to read a manual, brochure etc.

The fastest way to dominate niche keywords online is to use video. Relatively few people are using it at the moment which makes it easy for you to dominate online advertising for your company.

The cool thing?  Video Marketing is free.

Video marketing can also be a huge pain in the butt, though, especially if you’re camera shy.  I don’t give enough of my marketing effort to video marketing, and I still get some great leads. One of my short term goals is to increase the amount of video marketing I’m doing.

3.  Social Networking – The HOTTEST online marketing tactics at the moment are all built around Social Marketing, through Social Networking sites like Myspace, Facebook, twitter, and others.  It used to be that people would actually meet each other in person… Not any more – now they unite in cyberspace on sites like Facebook, MySpace and YouTube.

Seriously, Social Networking is the wave of the future and there are plenty of ways to generate 20-50 leads per day just using Social Media for your online marketing.

A word of caution though. Social Networking is all about building relationships with people. You do this by taking part in the conversation happening online. You provide valuable information and show that you’re a leader in your field. People will then start to follow you. The worst thing you can do on Social Media to to blatantly advertise your business or products. Don’t Do It!
a

4.  Blogging – Search engines LOVE blogs!  If you don’t have a personal or business blog – start one today.  Search engines love blogs for a good reason -blogs are updated regularly, which indicates to the search engines that it’s a dynamic entity providing new relevant information as opposed to a static website that never gets updated. As a result of this your ranking within the search engines improves.  This allows you to target keyword phrases, dominate market niches, and take your online advertising to a personal, human level.  That being said, however, learn how to do a blog properly.  Study some of the best blogs out there and apply what you see in you’re own business – it will give you great results over time.

5.  PPC – Pay Per Click advertising is the most efficient paid online advertising technique of all time.  It lets you target THE EXACT people that you are looking for, while they are searching for terms that YOU SELECT.  If you’re putting money in newspaper ads, stop it!  Put that money in Google Adwords – it will be MUCH better spent over the long haul.

PPC is the FASTEST strategy to generate leads, but it is also the most expensive. The learning curve is also very steep and if not done properly you can waste a lot of money.  Don’t attempt google adwords without first receiving training on how to do it properly.

Perry Marshall’s book The definitive guide to Google Adwords is THE resource for beginning and experienced Adwords advertisers alike.

I generate a significant amount of leads through google adwords – I just wouldn’t reccomend it to someone new.
a

So where should you start?  First, you need a website that is attractive, simple, and branded with your own personal message.  Then, you need to pick ONE marketing strategy and DOMINATE that strategy.  FOCUS 100% of your attention on that strategy and work at it until you are generating 10 or more leads per day.  Then pick another strategy.
Just do one thing per day and before you know it you’ll be generating 10 – 20 leads per day for your business.

They start off full of enthusiasm and are fired up, ready to be the next top performer. They sell some merchandise to a few of their relatives and friends. Then reality sets in and they find their leads dry up, they make very few sales and just can’t seem to  sponsor people to build their downline. They quit saying “I’m just not a salesperson”

This is unfortunately true for 97% of people who start out in Network Marketing. That’s right, just think of it, 97% of people who start in Network Marketing DO NOT make any real money.

There are four main reasons why people fail and they are:
Lack of leads. If you don’t have a steady stream of leads coming into your
business, you don’t have a business.
Lack of money. Building your residual income takes time. People run out of money marketing their businesses in the early stages before they have enough residual income to pay for their marketing.
Lack of Marketing Training. When you join a Network Marketing company you’re given access to a cloned corporate site, generic marketing material and everyone in the company is using essentially the same marketing techniques.

People Buy From People

How You Differentiate Yourself from the crowd is going to determine your success.

Lack of duplication. You don’t want to and don’t have the time to keep doing the same thing over and over.

What if …

• you could generate more leads than you can handle and have people calling you rather than you having to chase after people who aren’t interested in your product.
• you could generate income from leads even if they don’t buy your product.
• you are seen as the expert in your field.
• you could duplicate your system.

If you could do this, do you think you’d be more successful in your MLM business. Here’s the system I use.

Here are 10 steps you can follow to make you more successful…

THE TEN STEPS

1. SET YOUR GOALS
If you don’t know where you are going how will you get there?
Think of what you want to accomplish. Do you want to save for a college education, a new car, new home or do you want to quit your day job?

You can get whatever you want, but you must want it enough to do whatever it takes to get it.

Write down your goal and set a target date of when you want to achieve it.

I break my goals down into smaller tasks and keep a note of when I reach each milestone. This really helps me stay focussed.

Work consistently towards your goal and try finish at least one task every day.

2. BUILD YOUR LIST
If you were ask me what the single most important task is in Network Marketing I would say it’s building your list.

Everything you do should be aimed at building your list of leads. Very few people buy from your business the first time they’re introduced to your product or service. In fact statistics show that it takes on average seven contacts before people do business with you.

You list enables you to stay in touch with your leads and existing customers.

I use AWeber to build my list.

3. BECOME AN EXPERT
I’ve said it before and here it is again. People buy from people not from companies. By becoming an expert in your field you provide your target audience with information they’re looking for. You solve their problems by providing a solution.

In doing this you build trust with your audience. They see you as the expert in the field and they feel comfortable with you. Only then will they buy from you.

4. THE MAGIC WORD IS “NETWORK”
It’s called Network Marketing after all. You build you list (which is actually your network) by interacting with people, participating in discussions, and providing information.

You increase your value to others and by doing so they seek you out.

5. EXPECT NO’S
Not everyone is going to be interested in your product or service. Don’t expect everyone on your list to buy from you. In fact only about 95% of people on your list are going to be interested in your product. That’s OK. Keep at it, you never know but that 95% who don’t buy from you today could still be a valuable referral for you. So long as you provide valuable information and are seen as an expert.

6. SCHEDULE YOUR TIME
It is so easy to waste time on unimportant tasks, especially when there are things that need doing that we’re not comfortable with. The Internet makes it so much easier to be ineffective.

I schedule my time as follows. At the beginning of the week I decide what I’d like to accomplish for the week. I then break it down into daily tasks and block off time in my calendar for the task.

I treat the time I’ve set aside for these tasks the same as I would as if I was meeting with someone.

In this way I find I’m able to focus more and get things done more efficiently.

7. BE POSITIVE
You’ll always have setbacks no matter what business you’re in.

Accept the difficulties and see them as opportunities to learn and do things better. Looking at things this way helps you stay positive and ensures you keep moving forward towards your goals.

8. HAVE AN OFFICE AREA
Even if you’re only in it to make a little extra spending money treat it like a business.

Have a dedicated work area. It doesn’t have to be a proper office but can be a corner in your room set aside specifically for this purpose.

Having a dedicated area helps you focus. When you’re there you’re working.

9. BE EVERYWHERE!
This is very true for Network Marketing and especially true for marketing on the Internet. There are a ton of Social Networking sites.

The more places you participate in the more success you’re going to have. Decide on what areas you’re going to concentrate on and then go for it.

A word of caution though. It’s better to be fairly active in a hand full of places than to spread yourself too thin and not have the time to constantly build your brand.

The name of the game is consistency. Keep plugging away and you will get results. If you’re going to post one article and the stop, you may as well not bother.

Pick a few strategies and stick with them. Here’s what I do, as an example. Although I don’t want you to copy my strategy exactly. Come up with a strategy that you feel comfortable with.
My online marketing efforts:
Facebook
Google PPC advertising
YouTube
Twitter
Blog

I try add some info to each of these Social Networking sites each week.

Other areas you may want to try include:?
Article publishing
MySpace
Flickr
List Builders
Keyword Research
Ezines
Forum Marketing etc.

10. HANDLE MONEY WISELY
As I mentioned at the beginning of this article, one of the reasons people fail at Network Marketing is that they run out of money before they start generating enough residual income.

You often need to spend money to make money, but you can easily waste a lot of money on the Internet if you’re not careful. Pay Per Click advertising for example is a very effective way of generating leads if you know what you’re doing. The learning curve however is steep and if you’re not careful you could blow your whole budget and not generate the leads you need.

In the beginning take it slow, use Social Media tools to generate free leads. Set a marketing budget and stick to it.

Following these simple ten steps will go a long way to helping you achieve success in you MLM business.

As an Internet Marketer and Coach people often say to me

“I know the Internet is THE tool to be using to promote and grow my business. I’ve signed up with Facebook, twitter, Linkedin, MySpace and every other Social Media tool I can find but I’m still not getting any results. How do I take advantage of the Internet and market my business online?”

Most people start out in MLM using the traditional approach of network marketing by making a list of family and friends. They then use every opportunity to pitch their company, product etc. to these people who are not interested at all.

A MLM fact: 97% of people in the industry never achieve a full-time income level.

There are three main reasons for this:

1. They run out of leads – if you have no leads you have no business.
2. They run out of money – it takes time to build up enough residual income to fund your marketing.
3. They get despondent and give up.

We all know the importance of networking and join networking groups so that we can meet people and get to know them.

What About Online Marketing?

Online marketing is no different. Think of it as networking (only we’re using the internet to network with others.)

The biggest mistake you can make online (especially on Social Media sites) is to blatantly advertise your product or service. Social Media is about networking and building relationships. People don’t want to be blasted with ads, they’re looking for information. To find out more about using Social Media check out my book ‘How To Use Social Media To Build Your Brand – A Guide For Business Owners And Marketers’.

Remember, people buy from people. They do not join a business they join you.

People are attracted to others who convey leadership qualities and who can provide value to them. If you want to make it big in networking, (or any other area in life) you need to exhibit those qualities, become a leader and provide value to others.

By doing this people get to know you, trust you and feel comfortable working with you.

Leaders;

• offer a tremendous amount of value to others.

• love and protect those that matter to them.

• always radiate positive energy and optimism

They respect themselves, their bodies and live healthy lifestyles.
They do what the majority are unwilling to do.

When you’re perceived as a leader prospects will automatically pursue an association with you.

Once you achieve this people will be attracted to you and will want to do business with you.

This is what Attraction Marketing is all about.

Mike Dillard has an excellent book called Magnetic Sponsoring that teaches you to build your brand using the principals of Attraction Marketing.

Make sure to check it out. It will definitely change your way of thinking.

To learn more about how to market your MLM business using Attraction Marketing principals visit  MLM Buzz Marketing