So you’ve joined a MLM company, attended a corporate convention, hassled your relatives and attacked a few random strangers – all to no avail. You’re making less sales in Network Marketing than you’re spending on promoting your business – so what are you doing wrong? What aren’t the gurus telling you?
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Three Ways of Thinking…
What’s more these techniques work no matter what type of business you’re promoting.
Do you have your own “brick & mortar” business?
Are you doing MLM / Network marketing?
How about other products & services?
These five techniques WILL help you attract tons of leads into your business.
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Building your Online business can be a frustrating experience if you aren’t experienced or skilled in advertising. Even if you are used to traditional (off-line) advertising techniques the Internet is a whole other animal. When I got involved in the online marketing profession, I didn’t know how to advertise or market at all, and as a result I struggled to achieve the level of success that I knew was possible online.
After years of trying various things I finally discovered that the proper use of some specific online marketing techniques was the key to that would allow me to accomplish my dreams.
I had a period of time where I was experimenting with different tactics. Some of them worked, and continue to work today, and some of them I decided to never spend one ounce of energy on, ever again – and neither should you.
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Firstly, learn from my mistakes and let me share with you what you should NOT do.
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Don’t use ANY ‘Blackhat’ advertising tactics, ever. The term ‘Black Hat’ refers to any attempt on the part of the marketer to ‘trick’ search engines or websites into thinking that you are something you’re not in an attempt to subversively generate traffic for your business.
This is not only irritating for the thousands of people who click on pages that are supposed to have one thing and have another, but it is frustrating as a marketer to constantly be changing your tactics. Search engines absolutely HATE “Blackhat” advertising and Will blacklist your business if you’re caught doing it. Why do they hate it? A search engine will only survive as long as it’s able to deliver relevant results on searches people are doing. Blackhat tactics results in search engines delivering irrlevant result. If this happens enough people will stop using the search engine company and it goes out of business. Also as a consumer it’s irritating when you can’t find relevant results to your searches.
A great example of ‘blackhat’ internet advertising is trying to ‘trick’ craigslist into accepting your home business ads in the Jobs section at craigslist. Because there is so much subversive MLM advertising in the Jobs section at craigslist (MLM is not a job), it is a pain for even a legitimate company to post their ad to the Jobs section. Plus, blackhat tactics never work for very long.
So what are some online advertising techniques that work? Here I have listed some ‘White Hat’ SEO friendly online advertising techniques that can immediately help you in your business, listed in order of personal preference:
Every year thousands of people all over the world sign up with one or other Network Marketing / MLM company hoping to make some additional spending money or enough money to eventually quit their regular job.
They start off full of enthusiasm and are fired up, ready to be the next top performer. They sell some merchandise to a few of their relatives and friends. Then reality sets in and they find their leads dry up, they make very few sales and just can’t seem to sponsor people to build their downline. They quit saying “I’m just not a salesperson”
This is unfortunately true for 97% of people who start out in Network Marketing. That’s right, just think of it, 97% of people who start in Network Marketing DO NOT make any real money.
There are four main reasons why people fail and they are:
Lack of leads. If you don’t have a steady stream of leads coming into your
business, you don’t have a business.
Lack of money. Building your residual income takes time. People run out of money marketing their businesses in the early stages before they have enough residual income to pay for their marketing.
Lack of Marketing Training. When you join a Network Marketing company you’re given access to a cloned corporate site, generic marketing material and everyone in the company is using essentially the same marketing techniques.
People Buy From People
How You Differentiate Yourself from the crowd is going to determine your success.
Lack of duplication. You don’t want to and don’t have the time to keep doing the same thing over and over.
What if …
If you could do this, do you think you’d be more successful in your MLM business. Here’s the system I use.
Here are 10 steps you can follow to make you more successful…
You know that the Internet is the key to building a massive business.
As an Internet Marketer and Coach people often say to me
“I know the Internet is THE tool to be using to promote and grow my business. I’ve signed up with Facebook, twitter, Linkedin, MySpace and every other Social Media tool I can find but I’m still not getting any results. How do I take advantage of the Internet and market my business online?”
Most people start out in MLM using the traditional approach of network marketing by making a list of family and friends. They then use every opportunity to pitch their company, product etc. to these people who are not interested at all.
A MLM fact: 97% of people in the industry never achieve a full-time income level.
There are three main reasons for this:
1. They run out of leads – if you have no leads you have no business.
2. They run out of money – it takes time to build up enough residual income to fund your marketing.
3. They get despondent and give up.
We all know the importance of networking and join networking groups so that we can meet people and get to know them.
What About Online Marketing?
Online marketing is no different. Think of it as networking (only we’re using the internet to network with others.)
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