Ray Greyling | Online Marketing Mentor
Teaching Online Marketing
More than 850 million spoof emails arrived in consumers’ inboxes this past August mimicking the prominent news media brands CNN and MSNBC and calling into question the integrity and safety of emails from these and other well-known and trusted media organizations. Spammers and Hackers are are constantly coming up with ways of infiltrating your inbox and [...]
Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear? It just goes to show the importance big players placing on Internet Marketing. Small businesses should also take advantage of Online Marketing. It’s cheaper and more effective than [...]
PPC or Pay Per Click Advertising is a great way to very quickly get visitors to your website. Within a few hours of starting your Advertising campaign you can be driving qualified traffic to your site, where other Internet Marketing strategies like Search Engine Optimization could take months to generate results. Added advantages of PPC [...]
Search Engine Optimization is not just about heavily populating you website with Keywords aimed at driving traffic searching for those keywords to your site. SEO is more about the relevancy of search results. The first interaction a visitor has with your company is the SEO results of their search. The Title and Description of the [...]
As a business person would you spend your whole budget developing marketing materials and then hide that material and not show it to anyone? Unfortunately that’s what the majority of business owners do when it comes to the Internet. They spend a great deal of money developing a website but pay no attention to marketing [...]
Pay Per Click advertising, PPC, paid search engine marketing, sponsored search results or whatever you call it is still a great way of attracting targeted traffic to your website. Internet Marketing is becoming more and more localized as customers are increasingly searching for products and services in their own geographic location. When talking to people [...]
So you’ve been told that Search Engine Optimization is extremely important. It goes a long way to ensure good organic rankings in the search engines (allowing your site to be found). SEO is also not just a once off excersize but should be an ongoing effort aimed at improving your site’s ranking over time.
If you’ve never done any SEO on your site before and are wondering where to start, here’s a handy checklist that will go a long way in getting your site ranked. It’ll also come in handy if you’ve outsourced you SEO and would like to monitor what’s been done on your site
Traditional marketing efforts are costly. The success of marketing strategies is difficult to measure and more and more consumers are turning to Search Engines when they’re searching for products and services. It’s a safe bet that if these consumers don’t find you online they’ll find your competition! So how do you get found online? Can [...]
