When marketing on Facebook we need to remember that Facebook is all about making the world more open and connected. This has a profound impact on the way people communicate and interact. Facebook is continuously developing ways for people to connect with one another as well as with the businesses, institutions and brands they care about.
Marketing on Facebook allows marketers to to stay connected with people throughout the day whether they are on their computers or mobile devices, or at home or at work. Marketing on Facebook allows marketers to create rich social experiences and build lasting relationships using the most powerful type of marketing – word of mouth.
Connecting with people is just the beginning, in this article you’ll find best practices for reaching your marketing on Facebook objectives.
Marketing on Facebook – The Basics
Step 1 – Build your presence with a Facebook page. A page allows you to create an identity for your business. Use social plugins, Graph API and Apps on Facebook to create social experiences.
Step 2 – Engage. Create these touch points to start building a fan base.
- Facebook Like Ads is the quickest way to start getting fans
- Engage in conversations with your fans. This allows you to build relationships with your fans and gain insights to their wants and needs.
Step 3 – Amplify – Every time someone interacts with your business that interaction gets published into the news feed, creating word of mouth. These conversations are extremely active in getting others to engage and take action. You can also use Facebook ads and Sponsored stories to share these conversations with a much larger audience of potential customers.
The Five Guiding Principals of Marketing on Facebook
Build a Marketing on Facebook Strategy That is Social by Design
Social should be build into everything that you do, and not be added on afterwards as an afterthought. Integrate your marketing on Facebook with your other marketing efforts, like your blog or website.
Create an Authentic Brand Voice
Facebook is all about being clear and open about who you are, be the same by providing straightforward info about your business.
Make Your Marketing on Facebook Interactive
Facebook is social and people spend time on Facebook communicating and sharing ideas with one another. Always engage in a two way conversation. Create content around your brand that people will be excited to pass on to their friends.
Nurture Your Relationships
As it is in the real world building relationships on Facebook takes time and long term effort. Keep content fresh and easy to take in. Use ads to stay in touch with people and reward them for their loyalty with something of value i.e. content, a give-away, coupons or access to info reserved only for people who like your page.
Keep Learning to be Successful at Marketing on Facebook
You can get feedback from people on Facebook in real time. Use this feedback to tweak your marketing on Facebook
Marketing on Facebook by Objectives
Let’s look at marketing on Facebook by concentrating on the following objectives:
- Foster product development and innovation
- Generate awareness
- Drive preference and differentiation
- Increase traffic and sales
- Build loyalty and deepen relationships
- Amplify recommendation and word of mouth
- Gain insights
Foster Product Development and Innovation
Facebook allows you to learn about your target audience and get to know their interests and friends. With this in mind Facebook can be used to generate ideas for new products and services. You can for example build new product experiences like an online store that only displays to your friends.
Generate Awareness
Once you have a page, it’s time to generate awareness of your page and brand. Do this by using Facebook’s targeting capabilities with Facebook Ads and Sponsored Stories. These ads and stories are shown with stories about friends who have already engaged with you on Facebook. This word of mouth is hugely effective at driving awareness.
Drive Preference and Differentiation
Facebook is a great platform for driving preference and differentiation of your brand over your competitors. Marketing on Facebook allows people to discover your brand through referrals from trusted friends. Drive preference by interacting with and rewarding your fans.
Increase Traffic and Sales
Facebook turns purchasing into a social decision because it enables people to show their friends what they like and have purchased. Marketing on Facebook allows you to create viral promotional events, publicize offers or run deals for your fans. The powerful thing is that every time someone RSVPs, clicks or checks-in, that action gets shared with all of their friends. This is extremely powerful at driving traffic and sales.
Build Loyalty and Deepen Relationships
Marketing on Facebook is all about relationships. People who like your page are saying they want a relationship with you. These connections allow you to build relationships with loyal customers who in turn spread the word about you and your brand.
Amplify Recommendation and Word of Mouth
Everything you do on Facebook is viral because all your actions are posted to the news feed. People rely on their friends to allow them to discover new things. Therefor sharing should be build into all of your marketing on Facebook activities. Some Facebook tools to help you amplify word of mouth and recommendations are:
- encourage people to like your page
- create great content that encourages sharing and keep it fresh
- integrate social plugins, “Like” button for example, with all of your online places
- use Facebook ads and Sponsored stories to create word of mouth
- Learn and improve
Gain Insights
You can learn about your customers by observing them and by engaging with them directly. Learn who your customers are and what they think about you. When used properly these insights can help you improve your business.
If you found this useful you will definitely benefit from this FREE Facebook Marketing Gone Wild presentation a “Fully Loaded Facebook Training” that will take you Step-by-Step and Teach You EVERYTHING You Need to Know to Make Money on Facebook. Watch the FREE Facebook Marketing Gone Wild training now!
You may also like to read How To Get More Likes on Facebook and How To Increase Facebook Fans on Your Fanpage
Ray Greyling
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