February 22, 2012

How To Get More Likes On Facebook

Facebook marketing depends on increasing your presence by getting “liked”, but how do you get more likes on Facebook? Integrating Facebook into your marketing strategy will allow you to potentially reach millions of people from all over the world. I say “potentially reach” because if you don’t do it properly all your effort and hard work won’t do much to help build your brand.

Here are a two strategies you can use to get more likes on Facebook. Follow the guidelines in this post and future posts to start increasing your presence and likes to your page.

Strategies To Get More Likes On Facebook

1. Increase Your Presence to Get More Likes on Facebook

The first thing you need to do is to increase the exposure of your status updates among your friends. Don’t think that Facebook shows your status updates to all your friends. In actual fact Facebook only shows your status updates to a limited number of your friends. This limits the number of likes you could get because not everyone is seeing your status updates.

You’ll get more likes on Facebook just by making sure that ALL your friends see your status updates.

Facebook shows your status updates to the people you interact with the most. To put it another way, if you want people to see your status updates, they should be interacting with you.

How do you get your friends to interact with you?

Take the initiative and start by giving. Start following, liking and commenting on  the status updates of those friends that you haven’t interacted with in a long time.  In this way you invite your friends to start interacting with you and you’re status updates will be seen by more people. This will ultimately lead you to get more likes on Facebook.

2. Get More Likes on Facebook by Offering Rewards

Add an incentive to your page and reward people that like your page with an immediate reward. This could be:

  • a 30 day trial to the service you offer
  • valuable content only available for your Facebook fans
  • a discount code to your products or services.
  • you could also do a give away which is again only open to people who like your page.

You are allowed to require a user to “Like” your Facebook page so long as it is through the app you are running your promotion on. Facebook says that you may not give users an incentive to Like any page “other than your own site or application“. Additionally any incentive you provide must be available to new and existing users who Like your page.

Market your Rewards

If you have a give away as an incentive to get more likes on Facebook, however, remember that you still need to get people to your page before they can “Like” you. Marketing your page is still vital to get people to it over and above those that just stumble upon it.

Invoke The Power of Word of Mouth to Get More Leads on Facebook.

This is social media! Ensure you make the incentive or give away shareable so that those who “Like” it can share it with their friends. Allow your someone to share it on other sites (twitter for example) as well as on Facebook.

Choose Your Prize Wisely

The ideal incentive or give away is one that is tightly aligned with your brand identity. Don’t give away an iPad if it doesn’t lead people to engage with your brand or click through to your website.

If you want more information on how to get more likes on Facebook, check out my post Get “Famous On Facebook” in 60 Days! and watch the Get “Famous On Facebook” in 60 Days! webinar.

Ray Greyling

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Comments

  1. Your post How To Get More Likes On Facebook was very insightful Raymond. I love content that has real value. Thanks for your contribution Raymond. Take care, Michael

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