5 Online Marketing Advertising Techniques That Work

What’s more these techniques work no matter what type of business you’re promoting.

Do you have your own “brick & mortar” business?

Are you doing MLM / Network marketing?

How about other products & services?

These five techniques WILL help you attract tons of leads into your business.
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Building your Online business can be a frustrating experience if you aren’t experienced or skilled in advertising.  Even if you are used to traditional (off-line) advertising techniques the Internet is a whole other animal. When I got involved in the online marketing profession, I didn’t know how to advertise or market at all, and as a result I struggled to achieve the level of success that I knew was possible online.

After years of trying various things I finally discovered that the proper use of some specific online marketing techniques was the key to that would allow me to accomplish my dreams.
I had a period of time where I was experimenting with different tactics.  Some of them worked, and continue to work today, and some of them I decided to never spend one ounce of energy on, ever again – and neither should you.
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Firstly, learn from my mistakes and let me share with you what you should NOT do.
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Don’t use ANY ‘Blackhat’  advertising tactics, ever.  The term ‘Black Hat’ refers to any attempt on the part of the marketer to ‘trick’ search engines or websites into thinking that you are something you’re not in an attempt to subversively generate traffic for your business.

This is not only irritating for the thousands of people who click on pages that are supposed to have one thing and have another, but it is frustrating as a marketer to constantly be changing your tactics. Search engines absolutely HATE “Blackhat” advertising and Will blacklist your business if you’re caught doing it.   Why do they hate it?  A search engine will only survive as long as it’s able to deliver relevant results on searches people are doing. Blackhat tactics results in search engines delivering irrlevant result. If this happens enough people will stop using the search engine company and it goes out of business. Also as a consumer it’s irritating when you can’t find relevant results to your searches.
A great example of ‘blackhat’ internet advertising is trying to ‘trick’ craigslist into accepting your home business ads in the Jobs section at craigslist.  Because there is so much subversive MLM advertising in the Jobs section at craigslist (MLM is not a job), it is a pain for even a legitimate company to post their ad to the Jobs section.  Plus, blackhat tactics never work for very long.
So what are some online advertising techniques that work?  Here I have listed some ‘White Hat’ SEO friendly online advertising techniques that can immediately help you in your business, listed in order of personal preference:

1.  Article Marketing – My absolute favorite way of marketing online is Article Marketing.  Using Article Marketing as your primary online advertising tactic will pay off big in the long run. The secret is you have to stick with it.

Approximately 25% of the people who read my articles click through to my website, and ALL of that traffic is FREE.  Not only is it free, but once you create traffic with article marketing, the traffic is permanently there.  (This article you’re reading is a great example).

Articles gradually increase natural search engine rankings (organic rankings) and increases the traffic to your website. This increase in ranking over time will get you found on the first page of Google for many of the search terms you’re using.  Try it.  You’ll love it if you love to write.

2.  Video Marketing – It’s hard to get a clear picture on exactly how much online traffic is directed towards video, but current estimates are anywhere around 30%-50% of ALL BANDWITH is video from services like YouTube, Viddler, and others.  People love watching video and it’s much easier for them to get your message via a video than for them to read a manual, brochure etc.

The fastest way to dominate niche keywords online is to use video. Relatively few people are using it at the moment which makes it easy for you to dominate online advertising for your company.

The cool thing?  Video Marketing is free.

Video marketing can also be a huge pain in the butt, though, especially if you’re camera shy.  I don’t give enough of my marketing effort to video marketing, and I still get some great leads. One of my short term goals is to increase the amount of video marketing I’m doing.

3.  Social Networking – The HOTTEST online marketing tactics at the moment are all built around Social Marketing, through Social Networking sites like Myspace, Facebook, twitter, and others.  It used to be that people would actually meet each other in person… Not any more – now they unite in cyberspace on sites like Facebook, MySpace and YouTube.

Seriously, Social Networking is the wave of the future and there are plenty of ways to generate 20-50 leads per day just using Social Media for your online marketing.

A word of caution though. Social Networking is all about building relationships with people. You do this by taking part in the conversation happening online. You provide valuable information and show that you’re a leader in your field. People will then start to follow you. The worst thing you can do on Social Media to to blatantly advertise your business or products. Don’t Do It!
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4.  Blogging – Search engines LOVE blogs!  If you don’t have a personal or business blog – start one today.  Search engines love blogs for a good reason -blogs are updated regularly, which indicates to the search engines that it’s a dynamic entity providing new relevant information as opposed to a static website that never gets updated. As a result of this your ranking within the search engines improves.  This allows you to target keyword phrases, dominate market niches, and take your online advertising to a personal, human level.  That being said, however, learn how to do a blog properly.  Study some of the best blogs out there and apply what you see in you’re own business – it will give you great results over time.

5.  PPC – Pay Per Click advertising is the most efficient paid online advertising technique of all time.  It lets you target THE EXACT people that you are looking for, while they are searching for terms that YOU SELECT.  If you’re putting money in newspaper ads, stop it!  Put that money in Google Adwords – it will be MUCH better spent over the long haul.

PPC is the FASTEST strategy to generate leads, but it is also the most expensive. The learning curve is also very steep and if not done properly you can waste a lot of money.  Don’t attempt google adwords without first receiving training on how to do it properly.

Perry Marshall’s book The definitive guide to Google Adwords is THE resource for beginning and experienced Adwords advertisers alike.

I generate a significant amount of leads through google adwords – I just wouldn’t reccomend it to someone new.
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So where should you start?  First, you need a website that is attractive, simple, and branded with your own personal message.  Then, you need to pick ONE marketing strategy and DOMINATE that strategy.  FOCUS 100% of your attention on that strategy and work at it until you are generating 10 or more leads per day.  Then pick another strategy.
Just do one thing per day and before you know it you’ll be generating 10 – 20 leads per day for your business.