It’s really easy to double or even triple your sales by doing one thing really well…
Follow Up… Keep in touch with your prospects and remind them of your products and services and that they can buy from you.
For many years, before I started using the Internet, I relied on traditional marketing strategies like newspaper advertising and direct mailing to find new customers. While these methods still work they are expensive and tracking their effectiveness is difficult.
Marketers have also learned over the years that it can take 7, 8, 9 or more contacts with your prospect before they buy from you.
People simply forget to order, or they’re busy at that precise moment and intend to order later and then never get around to it.
They might not need your product just then but a month later they may be looking for just what you’re selling. If you’re not constantly reminding them you exist they’ll forget about you and find a solution to their needs elsewhere.
So How Do You Follow Up?
These days, I use email to follow up with prospects and to stay in touch with my existing customers. I’ve found that I have a spike in sales EVERY TIME a new mailing goes out. More often than not my mailings are educational in nature. This provides value to my prospects without me trying to sell them something every time they hear from me.
It’s really just the same as the old fashioned sales reps who just used to pop in on customers and get chatting…often leaving with an order without really doing any selling.
The problem with constantly following up is that it can be very time consuming. It’s precisely for this reason that most marketers don’t follow up enough.
The solution to this is to automate the whole process by using an email auto-responder. With an auto-responder you basically compose your emails, newsletters or promotional pieces ahead of time.
They are then emailed to your list at specific intervals that you set up.
This method of follow up works wonders and is used by all the successful online marketers.
If you’re interested in finding out more check out either Aweber or GetResponse. They are two of the leading auto-responders in use today.
Also be sure to check out MLM Buzz Marketing to learn how to REALLY generate leads for your business!
